Design tips for a link page that looks good

By Sven Zwaaneveld · Updated 19 October 2026 · 5 min read

Design on a link page isn’t decoration. It decides whether people can read your labels, whether the page feels trustworthy and whether they tap at all. You don’t need to be a designer. A handful of rules gets you most of the way.

Contrast comes first

If people can’t read your text, nothing else matters. A widely used guideline for accessible text asks for a contrast ratio of at least 4.5 to 1 between text and its background. Free contrast checkers exist online, and you don’t need numbers to notice a problem: if you squint at your page and the labels disappear, the contrast is too low.

Use one accent colour

Pick one colour to carry the personality of the page, for example for buttons or highlights, and let everything else stay calm. Several competing bright colours make a page look busy and make it harder to see what to tap.

Choose your photo with care

• Use a clear, well-lit photo with your face or logo near the centre, since it’s usually shown in a circle or a square.
• Keep the background simple.
• If you use a logo, check it on both light and dark themes. A black logo can vanish on a dark background.
• Keep the file reasonably small so the page loads quickly.

Fonts and size

Stick to the fonts that come with your theme. Mixing several typefaces looks messy. For body text and labels, aim for sizes that are comfortable on a phone without zooming; if you need to enlarge the screen to read, it’s too small.

Make buttons easy to tap

A common rule of thumb is that tap targets should be at least around 44 pixels tall, with space between them so a thumb doesn’t hit the wrong one. Wide buttons with a little air around them work better than a tight stack.

Light or dark?

There’s no right answer, only a fit. Dark pages suit music, gaming and nightlife. Light pages often suit shops, services and anything that should feel open and fresh. Choose the one that matches your profile photo and brand, so visitors feel they’ve landed in the same place.

Make it match your profile

Visitors tap through from your profile, and the page should feel like a continuation of it. Reuse your brand colours where you can, and make sure the name and photo are the ones people recognise.

Always test on a real phone

1. Open the page on your phone.
2. Look at it indoors and in bright daylight.
3. Tap every button with your thumb.
4. Ask one friend to read it and tell you what they think each link does.

Using themes

A good theme does most of this work for you. In Klyka, six quiet themes are free from the start (Champagne, Noir, Blush, Pearl, Sage and Velvet), and nine colour themes and a palette of your own unlock with a short ad. Choose the one that fits, and spend your effort on the labels and the order instead. For ideas, read what to put on your link in bio.