How to get more people to open your link in bio

By Sven Zwaaneveld · Updated 19 October 2026 · 5 min read

The best link page is useless if nobody opens it. Getting taps is mostly about telling people clearly why they should tap, and about making sure that what they find matches what you promised.

Tell people what they’ll get

“Link in bio” on its own is easy to ignore. A specific reason works better: “Link in bio for the full recipe”, “Tickets in my bio” or “Book a free intro call, link in bio”. The more concrete the promise, the more people tap.

Mention your link where people look

• At the end of videos, spoken aloud and shown on screen.
• In captions and in pinned posts.
• In stories, with a clear reminder of what’s on offer.
• In channel descriptions and “about” sections.
• In your email signature and the footer of your newsletter.
• On printed material, such as business cards, posters and packaging, as a QR code.

Match the post to the top link

This is the single most useful habit. When you post about a particular thing, make that thing the first link on your page for as long as the post is getting attention. A visitor who arrives from a post about your new product and finds it at the top taps; one who has to hunt for it leaves.

Highlight what’s new

If your tool supports it, mark the newest link so it stands out. In Klyka, the spotlight puts one link on top, bigger and with a “New” label, for 24 hours, 48 hours or a week, then returns to normal on its own.

Use one address everywhere

Make your link page easy to remember and the same on every platform. A short address is easier to type and to say out loud, for example in a video or on a podcast. In Klyka you can choose your own short address, such as klyka.nl/yourname, as a one-time purchase.

Give people a reason to act now

A time limit, such as “this weekend only” or “first 50 tickets”, gives people a reason to tap today instead of someday. Only use it when it’s true, and remove the link when it ends.

Keep your promise

Labels that overpromise bring a tap and then a bounce. If a button says “Free guide”, it must lead to a guide, not to a sign-up wall. Visitors who get what they were promised come back; visitors who don’t, never do.

A simple routine that keeps people coming back

You don’t need to promote every post. A steady, light routine works better than occasional bursts:

1. When you publish something important, put it at the top of your page first.
2. Mention the link in the post itself, with the specific reason to tap.
3. Remind people once more in a story or a follow-up a day or two later.
4. After a week, check which posts drove taps, and repeat what worked.

Mistakes that waste attention

• Saying “link in bio” on every single post. People stop noticing. Save it for when there’s something specific to see.
• Pointing to a page that doesn’t match. If a post is about a recipe, the top link should be the recipe, not your general shop.
• Changing the link and forgetting the post. Old posts keep sending people to your page for months, so keep the page useful for them too.
• Hiding the link. If it takes a visitor more than a few seconds to find where to tap, many will give up.

Measure what works

Look at when your taps rise, and which posts came before. Change one thing at a time, and compare weeks, not days. Our guide to measuring clicks without tracking visitors has a simple routine you can follow.

And if your page itself needs work first, see link in bio mistakes that cost you clicks.