What to put on your link in bio: 12 ideas

By Sven Zwaaneveld · Updated 19 October 2026 · 5 min read

A link page has little room, so every link has to earn its place. These twelve ideas cover most needs. You won’t use all of them; pick the five to seven that matter for you right now.

Twelve ideas

1. Your best thing right now. The video, article, product or event you most want people to see this week. Put it first.
2. Your shop or main product. If you sell something, make it easy to find with a clear label.
3. Your latest content. The newest video, episode, post or release. Update it when you publish something new.
4. A newsletter sign-up. A list of people who chose to hear from you is worth more than a passing follower.
5. A way to book or contact you. A booking page, an email address or a messaging link removes friction for customers.
6. Your portfolio or past work. A handful of your best examples, not everything you’ve ever done.
7. An event or tickets. A date-specific link that you remove once the event has passed.
8. Press or an “about me” page. Useful for journalists, partners and curious newcomers.
9. Support or a tip jar. If people ask how to support you, give them a simple way.
10. Your community. A group chat, forum or server for people who want to join in.
11. Your other profiles. One link to the places you’re active, so visitors can follow you where they prefer.
12. Your app or download. If you make an app, link straight to its page in the store.

How many links is right?

Fewer than you think. When people see ten or fifteen options they often pick none. Five to seven is a good range, and if you have more, group the rarely used ones under a single “More” link on a page of their own.

How to order them

• Put the link you want most at the top.
• Group related links together, for example your shop links next to each other.
• Move time-sensitive links (an event, a launch) to the top while they’re live, then remove them.
• Keep evergreen links, such as contact and about, near the bottom.

Make the new thing look new

When you have something fresh, make it stand out. Some tools let you highlight one link at the top for a set time. In Klyka, the spotlight puts one link on top, bigger and with a “New” label, for 24 hours, 48 hours or a week, and then returns to normal by itself.

Three example setups

The right mix depends on what you do. These are starting points, not rules.

• A musician: the new release at the top, then tour dates, merch, a mailing list sign-up and one link to the streaming profiles.
• A local shop: opening hours and a map, the online shop, a booking or ordering link and the newsletter.
• A freelance photographer: a portfolio, a booking page, a price list and one link to the social profile where new work appears.

Timed links and seasons

Some links belong on the page only for a while: a sale, a launch, a festival weekend, a holiday opening schedule. Add them when they start and remove them the day they end. A stale offer is worse than none, because it makes every other link look unreliable too.

A quick check before you publish

1. Could a stranger tell, from the labels alone, what each link does?
2. Is the link you want most at the top?
3. Does every link open correctly on a phone?
4. Is there anything here you wouldn’t miss if it were gone?

What to leave out

Skip links nobody asks about, outdated promotions and anything that needs explaining. If you can’t describe a link in three words, it probably doesn’t belong. For more traps to avoid, read link in bio mistakes that cost you clicks.