Link in bio for small businesses and shops

By Sven Zwaaneveld · Updated 19 October 2026 · 5 min read

A small business has a lot to say and very little room to say it on a social profile. A link page turns your profile into a front door: customers tap what they need, whether that’s opening hours, directions, the shop or a booking, and get on with their day.

Start from what customers ask

Look at the questions you hear most often: “Are you open today?”, “Where exactly are you?”, “Can I book?”, “Do you deliver?”. Every frequent question is a link that belongs on your page. If you answer the same question ten times a week, one tap can answer it for you.

A good mix for common businesses

• Café or restaurant: the menu, opening hours with a map, a reservation link, ordering or delivery, and the newsletter.
• Hair or beauty salon: online booking, the price list, a portfolio of your work, a contact link and gift vouchers.
• Shop: the webshop, new arrivals, opening hours with a map, the newsletter and your returns information.
• Tradesperson or freelancer: a way to request a quote, examples of finished work, reviews, contact details and the area you cover.

Opening hours, holidays and temporary changes

Wrong opening hours are one of the most frustrating things for a customer, and one of the easiest to avoid. Make your hours a link or a clearly labelled button, and update it the moment something changes: a holiday, a sick day, a special event. While a change matters, move it to the top of the page and say what it is, for example “Closed 24 to 26 December”. When it’s over, remove it.

Make contact effortless

Offer the channel your customers actually use. A phone link opens the dialler with one tap, a messaging link starts a chat, and an email link opens a draft. Don’t force people through a long form if a quick message would do, and only promise a reply time you can keep.

Offers and seasons

Promotions belong on the page only while they’re running. Put this week’s offer first, and take it down on the day it ends. Some tools can highlight one link for a set time. In Klyka, the spotlight puts a link on top, bigger and marked “New”, for 24 hours, 48 hours or a week, and then returns to normal by itself, so you can’t forget to remove it.

Local touches that help

• A map link so people can navigate straight to you.
• A photo of your entrance or shop front, which helps first-time visitors recognise the place.
• A short line about what you are, such as “Family bakery in the old town”, so a stranger understands in a second.

See what customers actually use

Check which links get tapped. If “Opening hours” gets the most taps, put it higher, or put the hours in your profile text so people don’t need to tap at all. If nobody uses a link, remove it. Read how to see which links get clicked without tracking your visitors for a simple routine.

Put your link where customers are

Your link page isn’t only for social media. Put it on the shop window, on receipts, on bags, on table cards and in your email signature, ideally as a QR code that people can scan from their phone. Our guide to QR codes for your link page covers sizes and common mistakes.