Link in bio mistakes that cost you clicks

By Sven Zwaaneveld · Updated 19 October 2026 · 5 min read

A link page is simple, which makes small mistakes easy to miss. These ten are the ones that most often cost clicks, along with the quick fix for each.

1. Too many links

A long list is a wall. Visitors who face ten choices often make none. Fix: keep five to seven and move the rest to a page of their own.

2. Vague labels

“Click here”, “Link 1” and “My stuff” don’t tell anyone what they’ll get. Fix: describe the result. “Watch the new video” or “Book a free call” works better.

3. Broken or outdated links

A link to an event that already happened, or a page that no longer exists, tells visitors the page isn’t looked after. Fix: once a month, tap every link and remove what’s stale.

4. A heavy, slow page

Large images and extra scripts slow a page on mobile data. Visitors leave before it loads. Fix: use small images and a tool that keeps pages light.

5. Burying the main link

If your most important link is fifth in the list, many people never reach it. Fix: put the thing you want most at the top.

6. Hard-to-read colours

Pale grey text on a pastel background looks calm and reads badly in sunlight. Fix: check contrast on a real phone outdoors, and choose a theme with clear contrast.

7. Sign-up walls

Asking for an email address before showing anything makes many people turn back. Fix: let people see your links first, and offer the newsletter as one of them.

8. No way to see what works

If you can’t see which links get tapped, you’re guessing. Fix: use a tool that shows clicks per link. See how to see which links get clicked without tracking your visitors.

9. Forgetting the desktop and the preview

Most visitors are on a phone, but some open your link on a computer, and your link also appears as a preview when it’s shared in a chat. Fix: check how your page looks in both, and give your page a clear name and photo.

10. Never changing it

A link page that is the same for six months is a missed chance. Fix: set a monthly reminder to review it, and use a highlight for anything new.

A five-minute audit

Open your own page on your phone and work through this list. Time yourself; it should take about five minutes.

1. Read each label out loud. If you wouldn’t know what it does, rewrite it.
2. Tap every link. Note any that are slow, broken or ask for a login.
3. Count the links. If there are more than seven, choose which ones go.
4. Look at the page in bright light. Can you still read everything?
5. Check the order. Is today’s most important link first?

How to know it worked

Fixes are only useful if you can tell whether they helped. Write down how many taps your top links get in a normal week, make your changes, and compare the next two weeks with that baseline. Expect small differences, and be wary of conclusions from a single day. If your tool shows clicks per link, one glance each week is enough.

Making a new page? Our guide on how to make a link in bio page walks through it step by step.